Privacy Policy
Effective Date: 27 August 2026
Last Updated: 15 October 2026
1. Introduction
PlantBridge Africa (“we,” “our,” or “us”) respects your privacy. It is committed to protecting the personal information of visitors, registered users, equipment buyers, dealers, manufacturers and other businesses that use our website.
PlantBridge Africa operates an online marketplace for construction and mining equipment, machinery and related products, connecting equipment buyers with dealers, manufacturers, suppliers and other sellers across Africa and beyond.
This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit our website, create an account, register as a vendor, submit an equipment listing, contact a seller or otherwise interact with our services.
By using our website, you acknowledge that you have read this Privacy Policy. Where applicable law requires consent for a particular processing activity, we will seek that consent separately.
2. Information We Collect
We collect information that you provide directly, information generated through your use of our website, and information submitted as part of dealer verification.
The information we collect depends on how you interact with PlantBridge Africa.
| Information category | Examples | How we obtain it |
| Personal and contact information | Name, username, email address, telephone number, country and city | Account registration, contact forms and direct communications |
| Account information | Account identifiers, login details and account preferences | Account creation and website use |
| Business and vendor information | Business name, vendor profile, company description, logo and business contact details | Vendor registration and profile management |
| Equipment listing information | Product names, descriptions, photographs, specifications and prices | Equipment listings submitted by sellers |
| Dealer verification information | Business registration certificates, company details and supporting verification documents | Documents received by email |
| Marketplace communications | Buyer enquiries, vendor messages and customer support requests | Communications with PlantBridge Africa or marketplace participants |
| Technical and usage information | IP address, browser and device information, pages visited, referral sources and cookie identifiers | Website technologies and analytics services |
Please provide accurate information when creating an account or submitting a dealer verification application. Do not submit passwords, payment card details or unnecessary sensitive personal information through public listing fields or ordinary contact forms.
2.1 Dealer Verification Information
PlantBridge Africa verifies equipment dealers by reviewing supporting business documents and information submitted to us by email.
Depending on the verification requirements, this information may include business registration certificates, company identification details, information about authorised representatives and other documents reasonably necessary to assess a dealer’s legitimacy.
We use this information to:
- Assess dealer applications and confirm business details.
- Evaluate the legitimacy of businesses applying for verification.
- Reduce impersonation, fraudulent listings and other marketplace risks.
- Maintain trust and accountability within the marketplace.
Dealer verification documents are received through our designated email channels and may be retained in our email accounts or other authorised storage systems used for business administration.
These documents are not intended for public display on vendor profiles or equipment listings. Access should be limited to authorised persons who need the information for verification, security, administration or legal purposes.
2.2 Public Information
Information submitted for public display may be accessible to website visitors, prospective buyers, search engines and other internet users.
This may include vendor names, business profiles, equipment descriptions, photographs, specifications, prices, business locations and contact details that sellers choose to publish.
Please consider carefully what information you include in public listings and profiles. PlantBridge Africa cannot guarantee that publicly accessible information will not be copied, indexed, shared or reused by third parties.
3. How We Use Your Information
We use personal information to operate, maintain, improve and protect the PlantBridge Africa marketplace.
| Purpose | How we use information |
| Account management | Create accounts, maintain user profiles and provide access to marketplace features |
| Marketplace operations | Publish equipment listings and connect buyers with sellers |
| Dealer verification | Review supporting documents, confirm business details and assess dealer eligibility |
| Customer support | Respond to enquiries, complaints and requests for assistance |
| Website analytics | Understand traffic, visitor behaviour and website performance |
| Security and fraud prevention | Detect suspicious activity, investigate misuse and protect users |
| Communications | Send service announcements, account updates and permitted marketing messages |
| Legal compliance | Meet applicable legal, regulatory and record-keeping obligations |
We process personal information for purposes compatible with the reasons it was collected or as otherwise permitted by applicable law.
4. Cookies, Google Site Kit and Google Analytics
PlantBridge Africa uses Google Site Kit to integrate Google services with our WordPress website. Google Analytics is connected to help us understand how visitors discover and use the marketplace.
4.1 Google Analytics
Google Analytics helps us measure website traffic and understand visitor interactions. Depending on its configuration, it may collect information such as:
- Pages visited and interactions with website content.
- Referral sources and how visitors arrive at our website.
- Browser, device and technical information.
- Approximate geographic information.
- Session and engagement information.
- Cookie identifiers and other online identifiers, where applicable.
We use this information to evaluate website performance, improve the user experience, understand which content attracts visitors and guide the development of our equipment marketplace.
Google Search Console, if connected, may also provide information about how our website appears in Google Search, including search performance and technical indexing information. Search Console information is distinct from Google Analytics visitor analytics.
4.2 Cookies and Their Purposes
Cookies are small data files stored on your device by websites and certain online services. Our website may use cookies and similar technologies for the following purposes.
| Cookie or technology category | Purpose |
| Essential and functional cookies | Support login sessions, user accounts, vendor dashboards and core website functionality |
| Preference cookies | Remember selected settings and preferences, where applicable |
| Analytics cookies | Help measure website traffic, visitor interactions and content performance through Google Analytics |
| Security-related technologies | Help protect accounts, maintain website security and detect suspicious activity |
The actual cookies used depend on our website configuration and the services enabled.
4.3 Managing Cookies and Consent
You may be able to manage cookies through your browser settings and any cookie consent mechanism available on our website.
Where applicable law requires consent before non-essential analytics cookies or similar tracking technologies are used, we will seek such consent.
Disabling certain cookies may affect account login, vendor dashboards, website functionality or the accuracy of analytics information.
4.4 Google’s Privacy Practices
Google may process information collected through Google Analytics in accordance with its own privacy policies and service terms. Depending on the configuration and applicable arrangements, information may be processed outside Kenya.
For further information, please review Google’s Privacy Policy:
https://policies.google.com/privacy
PlantBridge Africa does not control Google’s independent data processing practices.
5. How We Share Information
We do not sell personal information to third parties as a standalone data-selling business. However, we may share information in the following circumstances.
| Recipient or circumstance | Information shared and purpose |
| Buyers and sellers | Public listing details and information included in enquiries to facilitate communication |
| Website and hosting providers | Relevant information needed to host, maintain, secure and operate the website |
| Email and communication providers | Information necessary to deliver emails and manage business communications |
| Analytics providers | Website usage information is used to measure traffic and performance |
| Authorised verification personnel | Dealer documents and business details are needed to review verification applications |
| Legal or regulatory authorities | Information required by applicable law or lawful requests |
| Security and fraud investigations | Relevant information needed to investigate suspected fraud, abuse or security incidents |
| Business successors | Relevant information in connection with a merger, acquisition, restructuring or transfer of business assets, subject to applicable law |
Service providers may process information on our behalf to perform their services, subject to applicable contractual and legal requirements.
We take reasonable steps to ensure that information is shared only where necessary for legitimate operational purposes or as otherwise permitted by law.
6. Third-Party Websites and Services
Our website may contain links to external websites, seller websites, social media platforms and third-party services.
These external services operate under their own privacy policies and terms. PlantBridge Africa does not control their independent data collection or processing practices.
We encourage you to review the privacy policies of third-party websites before submitting personal information or using their services.
7. Payments and Transactions Between Buyers and Sellers
PlantBridge Africa provides an online marketplace that helps buyers discover construction and mining equipment and connect with sellers.
Payments are arranged directly between buyers and sellers. Under our current operating model, PlantBridge Africa does not itself process or collect the purchase price for equipment transactions through the marketplace.
| Activity | Responsibility |
| Discovering equipment and sellers | PlantBridge Africa provides marketplace listings and discovery tools |
| Buyer enquiries | Buyers contact sellers using the available communication channels |
| Agreeing on prices and payment methods | Buyers and sellers |
| Completing equipment payments | Buyers and sellers directly |
| Arranging delivery and transaction terms | Buyers and sellers directly |
| Handling information shared with an external payment provider | The relevant parties and provider, subject to applicable law |
Buyers and sellers are responsible for agreeing on payment methods, transaction terms, delivery arrangements and applicable taxes or fees directly with one another.
Dealer verification indicates that PlantBridge Africa has reviewed the supporting dealer information as part of its verification process. It does not guarantee a seller’s conduct, financial standing, equipment condition, ownership of every listed item or the outcome of any transaction.
Users should exercise appropriate caution before transferring funds, sharing financial information or completing a transaction with another party.
8. Data Retention
We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including account management, marketplace operations, dealer verification, customer support, security, dispute resolution and legal compliance.
| Information type | Retention approach |
| Account and vendor information | Retained while needed to manage accounts, listings and related services, subject to applicable requirements |
| Dealer verification documents | Retained as necessary to assess applications, maintain verification records, address disputes and meet legal obligations |
| Marketplace communications | Retained as necessary to respond to enquiries, manage support and maintain appropriate business records |
| Website analytics information | Retained according to applicable analytics settings, service terms and our operational needs |
| Legal and security records | Retained for as long as necessary to address relevant legal, security or compliance obligations |
Dealer verification documents received by email may be retained in our email accounts or other authorised storage systems.
Retention periods may vary depending on the nature of the information, the reason it was collected and applicable law. When information is no longer required, we will take reasonable steps to delete it, anonymise it or securely dispose of it, subject to lawful retention requirements.
9. Data Security
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration, disclosure or misuse.
These measures are intended to protect account information, business details, marketplace communications and dealer verification documents.
Dealer verification documents received by email may contain confidential business or personal information. Access to these documents should be restricted to authorised persons who need them for legitimate business purposes.
However, no website, email communication, internet transmission or electronic storage system can be guaranteed to be completely secure.
You are responsible for keeping your account credentials confidential and notifying us if you suspect unauthorised access to your account.
10. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
| Right | What it means |
| Access | Request access to the personal information we hold about you |
| Correction | Request correction of inaccurate or incomplete information |
| Deletion | Request deletion of personal information where legally applicable |
| Objection | Object to certain types of processing where the law provides this right |
| Restriction | Request restriction of certain processing activities where applicable |
| Withdraw consent | Withdraw consent where processing is based on consent |
| Data portability | Request a copy of your information in circumstances where this right applies |
| Complaint | Lodge a complaint with the relevant data protection authority |
To exercise an applicable right, contact us using the details in Section 15. We may need to verify your identity before processing your request.
Some requests may be subject to legal exceptions or obligations that require us to retain certain information.
11. Data Protection in Kenya
PlantBridge Africa operates from Kenya and seeks to handle personal information in accordance with applicable data protection laws, including Kenya’s Data Protection Act, 2019, and relevant regulations.
Where applicable, we will respect the rights of data subjects, process personal information lawfully and transparently, and apply appropriate safeguards to its handling.
If you believe your personal information has been handled in a way that violates applicable data protection law, you may contact us or lodge a complaint with the relevant data protection authority, including Kenya’s Office of the Data Protection Commissioner, where appropriate.
12. International Data Transfers
PlantBridge Africa serves a marketplace audience that may extend beyond Kenya. Our website hosting, email, analytics and other service providers may process information in countries outside your country of residence.
Where personal information is transferred internationally, we will take the steps required by applicable law to ensure that appropriate safeguards are in place.
13. Children’s Privacy
PlantBridge Africa is a business-oriented equipment marketplace and is not intended for children.
We do not knowingly seek to collect personal information from children in circumstances where doing so would be unlawful. If you believe a child has inappropriately provided personal information to us, please contact us so we can review the matter and take appropriate action.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, website technology, business practices or legal obligations.
When we make changes, we will update the “Last Updated” date displayed at the beginning of this page. Where required by law, we will provide additional notice or seek consent for material changes.
We encourage you to review this page periodically to remain informed about how PlantBridge Africa handles personal information.
15. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights or have a concern about the handling of your personal information, please contact us.
| Contact detail | Information |
| Organisation | PlantBridge Africa |
| info@plantbridgeafrica.com | |
| Website | https://plantbridgeafrica.com |
Please include sufficient information to help us understand and respond to your request. Avoid sending passwords, payment card details or other unnecessary sensitive information in your email.
This Privacy Policy describes PlantBridge Africa’s intended privacy practices and should be reviewed against the website’s actual configuration, data-handling procedures, and applicable legal obligations. It is not a substitute for advice from a qualified legal professional.
